Case Study | Budget Truck Rental

Budget Truck Rental, a leader in the U.S. consumer and commercial markets, uses IntelliResponse as the web self-service tool to provide instant answers to customer questions. The following is just a short summary of the solid financial benefits they gained by using the IntelliResponse Instant Answer Agent.

• 98.5% of all visitor questions answered with 1 right answer
• Email volumes down 74%, telephone queries down 28%
• Online conversion to bookings increased by 35% in the first 45 days
• ROI in first 2 months
• $875,000 savings in first 7 months
• Business improvements resulting from visitor insights captured in 24x7 research agent -(i) identified new product opportunities such as trailer rentals, (ii) identified need to move online booking engine to home page