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" Considering all of the benefits – some hard and some soft, the IntelliResponse system paid for itself in its first month of operation. "

-- Scotiabank

IntelliResponse Corporate Profile

Genesis of IntelliResponse

IntelliResponse was founded in 2000 because of the frustration trying to find basic information on corporate websites. Site Search solutions deliver a frustrating and confusing experience for visitors simply looking for answers to common queries.

Imagine a customer going into your Bank Branch, asking a Teller for some basic information and being directed to hundreds of possible places where the answer may be found - and being told to find it herself! Your customers would leave in droves, and you wouldn't be in business very long. This experience is happening to our website visitors millions of times every day - and we're confused why so many potential customers just seem to disappear anonymously and never return!

The implications of delivering a poor visitor website experience are costly:

  • Prospective customers get frustrated and move on to a competitor's site
  • Customer loyalty and lifetime value is impacted – studies show over 50% of visitors don’t buy the product or service after a poor online experience, or are less likely to in the future
  • Emails and phone calls to higher cost live channels continue – cost reduction goals become unattainable
  • Brand strength is chipped away – one interaction at a time
  • Wrong answers to questions introduce legal and business risks

The One Right Answer company

The patented “One Right Answer” solution from IntelliResponse was developed with, and initially deployed to a number of large Universities. Through word-of-mouth marketing, IntelliResponse quickly became the de-facto self-service solution for Universities and Colleges throughout North America who were looking to provide a 24x7 service for prospective and enrolled students.

In 2003 the company expanded its industry presence into the commercial marketplace, and was rapidly adopted by the World’s largest corporations in financial services, travel & transportation and consumer goods who were looking to use online customer service as a competitive differentiator.

The company was awarded a US patent in 2007 for the One Right Answer technology, and its mission is to provide the best website self-service experience in the industry.

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