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Customer Testimonial

" ……within six days of use on the VIA Rail site, it became clear that the fourth most common request was regarding renting private rail cars. The VIA Rail marketing department saw an opportunity and seized it. "

-- VIA Rail

Marketing solutions

Are You Facing These Challenges?


  • Not enough web site visitors are converting to customers - the traffic is high but bounce rates are high and page views low
  • We don’t know enough about our customers to target marketing offers that are relevant
  • Marketing effectiveness - the conversion rate for email and web based marketing campaigns is poor
  • Voice of the Customer - we do a poor job extracting customer needs or new feature ideas from customer interaction data - and as a result don’t leverage this data

IntelliResponse for Marketing Managers

  • Reduce early visitor abandonment by engaging visitors in a compelling high value “virtual dialogue” that answers their initial questions precisely and keeps them on the site
  • Increase the conversion rate on eMarketing campaigns by answering questions or concerns preventing the "fence sitters" from exploring offers and subsequently completing online transactions
  • Improve future eMarketing campaigns by systematically analyzing all questions asked in previous campaigns and extracting insights and feedback
  • Capture every question asked and tag the customer’s file with high relevancy insights about their needs and interests. Leverage these customer insights to increase the conversion of future customer marketing offers
  • Capture and aggregate all stakeholder questions and transform them into actionable insights into new products, features, services and processes
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