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"
In the past four years, since the implementation of IntelliResponse, total queries from prospective students have gone up by 52% but staffing has only increased by 13%. In short, Athabasca University has saved over $5 for every $1 invested in IntelliResponse, an ROI of 500%. The IntelliResponse system has paid for itself in future staff savings alone, and when the incremental value is considered, it is a slam dunk.
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-- Michael Shouldice Athabasca University
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