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" Despite a 42% increase in students, emails have virtually been eliminated while self service queries through the IntelliResponse AskAU service have grown dramatically. AskAU is now answering over 20,000 queries per month with well over 95%of all queries receiving one right answer. "

-- Lori VanRooijen - Vice President, Advancement
Athabasca University

Customer Case Studies



Athabasca University (AU) is Canada's leading distance-education and online university with over 37,000 students per year, following a period of rapid growth which has seen enrollment double over a six-year period.

  • $5 saved for every $1 invested in IntelliResponse – 500% ROI
  • Over 1 million questions asked since go-live in 2003
  • 20,000 queries per month with over 95% answered with One Right Answer
  • Total queries have risen 52% in last 4 years, but staffing has increased by only 13% due to IntelliResponse
  • Emails virtually eliminated
  • Quality of staff interactions with students increased due to elimination of repetitive questions – average call time has increased by 31%

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View recording of Athabasca University Webinar  - 2008



Ranked among the 40 best universities in the world, The University of British Columbia (UBC) has over 45,000 students enrolled.

  • 84% of all student questions answered with 1 right answer 24x7
  • Over 2 million questions asked
  • 85% reduction in email volumes, facilitating dramatic improvements in level and quality of live interactions by student services staff
  • 25 headcount savings in future staff needs
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Temple University is a comprehensive public research university with more than 34,000 students, and is the 6th largest provider of professional education in the United States.

  • Answered nearly a quarter of a million questions since implementation two years ago
  • Saved almost 20,000 hours of work for admissions staff - equates to about 6 full-time staff
  • Capturing every question asked allows Temple University's various departments to offer optimal service and satisfaction
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Cincinnati State Technical and Community College offers programs to nearly 14,000 students from the Tri-State and 49 countries.

  • 98% of questions successfully answered
  • Savings of 204 hours of work per month for the already busy staff.
  • Guaranteed consistency of the responses and tone, something almost impossible to achieve over the telephone
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